Top 5 Free Small Biz Applications

Starting a new business can be quite costly. Here are  5 free small biz applications that we recommend you use when starting out. They are all very user-friendly and can be upgraded to provide more advanced options once you have more income to invest.

Hubspot CRM

If you are looking for a free Customer Relationship Manager (CRM) then Hubspot is great. It links up to your Gmail so that you can create a new contact, opportunity or task directly from your Gmail account.

You can attach important emails to your contact so that the information is kept in one place, set custom fields that allow you to categorize each contact and receive email reminders when tasks are due.

The CRM has a free version with opportunities to upgrade as you expand. The free version allows you to store unlimited contacts and can be accessed by multiple users. For an additional  $50 per user per month, you can upgrade your account to sales pro which offers access to automation and templates.


There are a lot of free email accounts available or options to set up accounts with your web hosting. What we love about Gmail is the fact that it is designed to sync with so many different applications that can make your business life easier with integrations such as Boomerang for Gmail an app that allows you to schedule emails.

In addition, it gives you access to an online Calendar and Google Drive, which is a great tool that allows you to create and share documents with ease.

For businesses like ours that receive secure information and need additional storage, you can upgrade to Google Apps which is a version of Gmail developed specifically for businesses, for $5 per month.

This option gives you a professional email address, better email security, 24 hour support and 30GB of storage.


This is a great program that you can use to build your website. Most website hosts now have one click install buttons for WordPress build into their host panel, making website creation very easy.

If you get your site designed by a developer that customizes WordPress templates it means that in the future when you wish to make changes you don’t need to contact your original developer. Anyone proficient in WordPress should be able to help you.

If your budget is to low to hire a developer you can easily learn to customize a template yourself. Templates range in price from free to a few hundred dollars.

Google Analytics

Google Analytics is a free service offered by Google that helps you track your website traffic. Once you have signed up and added your personalized key to your website you can begin generating reports that give you detailed insights into your audience, their behaviors, and how they were acquired.

You can customize your reports, set conversion goals and link your analytics to your Google Adwords.

Google Analytics is the key to finding out if your website is attracting the kind of clients that you are looking for and to determine if your online marketing efforts are working.


Hootsuite is a great application that helps small business owners manage their social media.  The free version allows you to manage and schedule updates for up to three social media platforms.

You can upgrade to Hootsuite Pro for $9.99/month. The upgrade allows you to manage 50 profiles and have access to detailed reports.


There is a lot of awesome software out there that can really help small businesses. These are just 5 that have really helped us.

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